ROGERS BROADCASTING / KiSS 92.5 / COMMERCIAL / 00:30
SUMMER
OF KiSS.
A music-led broadcast commercial built through commercial creative, motion graphics, editing, broadcast production and audio execution.
01 / THE IDEA
Don’t explain summer.
Make people feel it.
KiSS 92.5 should feel like the soundtrack to summer. Rather than relying on a presenter or heavily scripted message, the commercial creates momentum through music, movement, colour, performance and culture. The edit was structured around musical timing so picture, motion and sound behave as one system.
THE SOUNDTRACK
DRIVES THE PICTURE.
Commercial Creative / Motion Graphics / Editing / Broadcast Production / Audio + Music
Every cut had a purpose. Footage was selected and sequenced to create a progression rather than a random montage; animated KiSS brand elements were integrated into the footage; and the final 30-second 16:9 asset was finished for broadcast delivery. Selected professional experience completed within Rogers Broadcasting and predating ScaleBound.